Archive for the ‘Dodge Challenger’ Category
The Fast & Furious movie franchise is back featuring the Dodge Charger SRT8 and the Dodge Challenger SRT8 in Fast & Furious 6. Dodge is excited to once again partner with Universal Pictures providing the movie with the vaunted SRT8 versions of the Charger and Challenger. Dodge provided a 2012 Dodge Challenger SRT8 to be driven by the star, Vin Diesel. Diesel will be playing the role of Dominic Toretto in the movie.
The movie will use ten Dodge Charger SRT8 models powered with the stock 6.4 Liter Hemi® V-8. The movie will also feature a 1969 Dodge Dayton driven by Diesel’s character Toretto. In Fast 5 Dodge supplied the movie with 50 vehicles but only received two of the vehicles back. If you watched the chase scenes in the movie you can see why.
Fast & Furious 6 Video
Dodge will be involved in several different aspects of the movie release and branding activities. For example Dodge will be using Shazam to create a mobile experience and interactive features including the chance to win a new 2013 Dodge Dart. Several products licensed by the Fast & Furious brand will feature Dodge vehicles including apparel and video games. (more…)